When we look towards the future of wine marketing, smart technology will play a vital role in how wines are marketed and the success achieved by wineries and wine brands position themselves and market their products front and center online through social media apps and utilize technology and online tools to capture sales. From wine SEO to how wine brands will utilize their labels or the advantage of augmented reality to position for better marketing and advertising.
Smart Packaging and the Wine Industry
Smart packaging offers fantastic opportunities for wineries and wine brands looking to expand their marketing capabilities. Smart packaging technology allows beverage companies to deliver insights into their brands.